The AD AR111 LED lamp (GU10/12W/230VAC) is a low-energy reflector lamp built around twelve 2835SMD chips for crisp, even output. Its 36° beam concentrates light for accent and feature lighting in living rooms, retail, and hospitality spaces.

The white polycarbonate body keeps the lamp lightweight and durable, while the 4000K natural white tone, 1200 lumens output, Ra>80 colour rendering, and Df>0.7 displacement factor support quality everyday lighting in standard GU10 AR111 fittings.

Key Features

• AR111 form factor with GU10 base for direct mains operation
• 12W power draw at 230VAC
• 12x 2835SMD LED chip array
• 36° beam angle for focused accent lighting
• 1200 lumens at 4000K natural white

Product Benefits

• Low 12W consumption compared with halogen AR111 equivalents
• 4000K natural white tone suits living, kitchen, and commercial spaces
• Ra>80 colour rendering keeps furnishings and merchandise looking natural
• Df>0.7 displacement factor supports efficient operation on mains
• White polycarbonate body resists impact while staying lightweight

Technical Specifications

• Type: AR111 LED reflector
• Base: GU10
• Power: 12W
• Voltage: 230VAC
• LED Chip: 12x 2835SMD
• Beam Angle: 36°
• Colour Temperature: 4000K (natural white)
• Luminous Flux: 1200 lumens
• Colour Rendering: Ra>80
• Displacement Factor: Df>0.7
• Dimensions: Φ111mm, L 67mm
• Body: Polycarbonate (PC), white

Why You'll Love It

• Direct GU10 fit replaces halogen AR111 lamps with no rewiring
• 36° beam gives clean accent lighting for shelves, art, and feature walls
• 1200 lumens at 12W brings strong output for the wattage
• Package includes 1x AD LED lamp AR111 GU10 12W 230VAC 36° 4000K white